Traditional culture is the result of unique local identity and social experience. Contemporary culture takes however the form of a product shaped by urban life, global reflection, and by an economy that seems to perpetually be under constant, almost irrational mutation.
The notions of "popular" and "craft" still suffer today from connotations to an obsolete past, being also tied down to objects governed by static and intrinsically unchanging rules.
But tradition is much more than a collection of objectified artefacts or rituals; quite the contrary, "traditional" contains unparalleled mechanisms of transformation, invention and even of renewal. It is up to the innovation disciplines, such as art and design, to catalyse this potential and outline the means in order to bring back the notion of "popular" to tradition.

A promising future is greatly dependant on how tradition will solve its complex interaction with modernity. Or, better still, how contemporaneity will be able to apprehend traditional culture as its most effective mechanism of innovation.